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Why We Buy: The Science of Shopping (Paperback) Details and features

  Product Details
Publisher: Simon & Schuster
Release date: 30 Dec 2008
Language: English
Product Dimensions: 21.1 cm x 13.7 cm x 2.3 cm; 295 g
Boxed-product Weight: 281 g
Number of Pages: 306 pages ...

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  Product Description
Review
"At last, here is a book that gives this underrated skill the respect it deserves." -- "The New York Times"
Product Description
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.Click here to read more Description about Why We Buy: The Science of Shopping (Paperback) and customer reviews

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